The term Land Rover originally referred to one specific vehicle, a pioneering civilian all-terrain utility vehicle launched on April 30, 1948 at the Amsterdam Motor Show, but was later used as a brand for several distinct models, all four-wheel drive. Land Rover is a British all-terrain vehicle and sport utility vehicle manufacturer, based in Solihull, England. Starting out as an internal division of Rover, Land Rover has designed and manufactured a wide range of four-wheel drive vehicles under a succession of owners, including British Leyland, British Aerospace and BMW. Today, the marque is part of the Premier Automotive Group, a division of the Ford Motor Company, and one of the best internationally known and longest lived nameplates of rugged Sport Utility Vehicles (SUVs) together with the United States Jeep.

Land Rovers have competed in the Paris Dakar Rally as well as being the vehicle used for the Camel Trophy as a part of sponsorship deal. Now it has its own G4 challenge. The Range Rover has helped to define the Land Rover brand to a great extent as the traditional Series and later Defender vehicles. Its up-market image is unequaled in the SUV market and led to a proliferation of products with the introduction of the Discovery/LR3, Freelander and Range Rover Sport.

By the late 1990's Land Rover were concerned that the brand was fragmented in the eyes of customers who saw a collection of products, which had minor relation to each other. In order to exert more leverage from marketing-spend, a re-think led to a departure from the traditional 'mud and guts' advertising to more aspiring and luxury orientated marketing to reflect the true customer-base.

In the year, 2005 it was the most profitable part of Ford's Premier Automotive Group brand portfolio. In cities like Seattle, large Land Rover dealers now occupy sites that once sold Mercury, Ford, or Nissan lines.

Tips to Buy Used Land Rover Cars

Check out the car's repair record, maintenance costs, safety and mileage ratings in consumer magazines. Ask for the car's maintenance record from the dealer, owner or repair shop. Test-drive the car on highways, hills and in stop-and-go traffic. Check out for the details of the dealer with local consumer protection officials. If you buy a car "as is," you need to pay for anything that goes wrong after the sale. You have the right to see a copy of the dealer's warranty before you procure. Warranties are included in the price of the product; service contracts cost extra and are sold independently. You can also visit http://www.usedcarx.com to find more information on used cars, their pricing, insurance, warranty etc.